5/24/2023 0 Comments Followup or follow upIn its second season, Yellowjackets embraces all of its best and worst instincts. Not enough plot progression in the show's present-day timeline Fitbit Versa 3Ī languid, frustratingly slow pace throughout "This was a follow-up email we sent after an initial cold outreach email, inviting our mailing list to join a webinar on abandoned cart email practices. Learn why 70-80% of your visitors aren’t buyingOpen Rate: 21.43% It also attempts to humbly nudge the reader to open it without trying too hard." – Tanishq Agarwal, Outreach Strategist at Beaconstac "I think this follow-up subject line has always worked well for us because it's short, to the point, and very clearly conveys the email's intention. Yet another candid (but hopeful) attempt at guest posting! Open Rate: 45.72% It also shows that I'm human and make mistakes, showing a more natural side to myself." – Rachel Steinbauer, Head of Outbound Sales at Kinsta It is short and perks people's curiosity to wonder what was not mentioned. "I think that this follow-up subject line has great success because it has the prospect's name in the subject line. Let’s discuss with you the next steps and how to increase revenue for I forgot to mention.Open Rate: 84.95%.It’s much easier to catch a prospect’s attention with something short, sweet, and straight to the point. When trying to write an effective subject line for your follow-up email, try to keep it as short as possible. However, if you have a good reason to send a follow-up as a new email, you can follow these simple rules to write a compelling subject line that will make prospects open your email. When you have all of the follow-ups in the same thread, it’s easier to keep them short, catchy, and straight to the point. That would be another reason why for most of the cases, we recommend using the same subject line for all your emails-you won't need to explain the reason why you contact your prospect every time in detail. You should expect the recipient to know enough to start the discussion from the follow-up sent in a new thread. So make sure to provide additional context from your initial email in the follow-up. If you want to send a follow-up email in a new thread because of one of these reasons, you need to understand that there's a chance that the recipient will probably not check the original email. In this case, you have another opportunity to make the “first impression” once again. You made a mistake in the initial email and noticed it before sending a follow-up.You want to test different subject lines for your follow-ups, and you know how to connect all of the previous messages in one story.Your prospect doesn't open the first email, and you assume that it’s because the subject line wasn’t catchy or relevant.However, there are a few situations where using a new thread to follow up might be relevant. Just imagine sending the same follow-up above as a new email: it would probably be hard for the recipient to remember the context of the first email and who you are.Ī follow-up sent from the same thread would be a part of the story you started telling in the first email.īesides that, changing the subject line to create new threads might be perceived as slightly more aggressive, as they create multiple rows in most popular email clients.įor example, this is how follow-up with a new subject line looks in Gmail:Īnd here is an example from Outlook: b) Send the follow-up as a new message Moreover, you can use follow-ups to continue telling the story or offer additional benefits. This way, prospects get reminded about the offer from the previous email. a) Send the follow-up in the same thread as the initial emailĪt Hunter, we recommend using the same thread with the same subject line for following up on your cold email. Before jumping into details, let’s have a quick overview of both approaches. Send the follow-up in the same thread as the initial emailĮach of these methods has its pros and cons.When you think about adding follow-ups to your cold email campaigns, there are two key approaches you can take: Make a connection with the previous email The table of content will be generated here 1.
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